New: Free plan, $0, no time limit. No credit card needed.
Reach your customers between visits through the loyalty card they already have. No app. No phone numbers. Better than SMS.
Start free with FaveCard
In short
FaveCard lets small businesses send messages to customers through their Apple or Google Wallet loyalty card. No app download, no phone number required. Customers see the message on their lock screen, like a text. It is included with the Business plan at Business, with no per-message cost.
When a customer leaves your shop, you have no way to bring them back. No phone number. No email. You just wait and hope they remember you.
Research shows 68% of customers leave a business due to perceived indifference. They simply forget about you. See our guide on how to get repeat customers for more strategies.
With FaveCard, you can send a message straight to their phone through the loyalty card they already have in their wallet. A message pops up on their screen, like a text from a friend.
3 simple steps to reach your customers
"Double stamps this weekend!" Keep it simple, reward-focused, and personal.
Send to everyone, regulars only, inactive customers, or pick specific people manually.
The message appears on their phone screen. They tap it, see their loyalty card, and come back.
A message pops up on their phone, just like a text
The message shows up on their phone screen, even when it's locked. They see it instantly, like a text message.
When they open the loyalty card in their wallet, your message appears right on the card. It stays there until you change it.
The message goes through the loyalty card they already added to Apple or Google Wallet. Zero friction.
FaveCard messages vs. traditional ways to reach customers
| SMS | App | FaveCard Messages | ||
|---|---|---|---|---|
| Cost | Free tools exist | $0.01–0.05 per msg | Free to send | Included in a paid plan |
| Requires | Email address | Phone number | App download | Nothing. They already have the card |
| Open rate | ~20% | ~45% | ~60% | ~90% (lock screen) |
| Friction | Medium | Low | High (download) | Zero |
| Feels like | Marketing blast | Spam from a brand | Another app notification | A message from your favorite shop |
Real examples that bring customers back
FaveCard collects each customer's birth day and month when they add the card. You see upcoming birthdays in your dashboard and send a treat in one tap.
When a customer adds your card to their wallet, they can share their birthday. No year needed, just day and month.
A free coffee or complimentary upgrade feels like a genuine gift. Discounts feel transactional. Birthday customers bring friends, and one freebie pays for itself.
For salons and restaurants, send 5–7 days before so they can book. For cafes, the day of works best for a spontaneous visit.
Available on FaveCard Business
Business
Every new account starts with premium tools until the first 30 customers are on the card. No credit card needed.
See full pricing details and compare Free, Pro, Business and Max side by side.
Everything you need to know about sending messages to customers
You get 4 campaigns per month on a paid plan. Each campaign reaches every customer you select: all card holders, regulars, inactive customers, or specific people. If you have 200 card holders and send one campaign to all of them, that's 200 people reached in one go. 4 campaigns means you can reach your entire customer base once a week for special offers, slow days, or bringing back inactive customers.
No. The message goes through the loyalty card they already have in Apple or Google Wallet. When they added your stamp card to their phone, that's all they needed to do. Your messages show up as a notification on their lock screen, just like a text.
Three big differences: (1) It's included in a paid plan. SMS costs $0.01–0.05 per message, but FaveCard messages are included at one flat monthly price. (2) You don't need phone numbers. It works through the card they already have. (3) It doesn't feel like spam. A message from your loyalty card feels like a reward from a shop they love, not marketing from a brand.
It looks like a regular notification on their lock screen, similar to a text message. When they tap it, their loyalty card opens in Apple or Google Wallet with your message visible. The card text also updates, so every time they see the card, they see your latest message.
Yes. You can send to all card holders, only regulars (customers who visit often), inactive customers (haven't visited in a while), or select specific people manually. This lets you target the right message to the right customers.
Messages are included with a FaveCard paid plan. You get 4 campaigns per month, and each one reaches all selected customers (100 customers? All 100 get the message). Plus your own logo on cards, full customer analytics, and customer email access. The stamp card itself is free forever. No credit card needed to start. See full pricing details.
No, for two reasons. First, you can only send 4 campaigns per month, so there's a natural limit. Second, the best messages are reward-focused: "Double stamps this weekend!", "You're 2 away from a free coffee!". Customers see these as perks from a shop they like, not ads from a brand.
Yes. You write the message in whatever language your customers speak. There are no restrictions on language or characters. If your customers speak Spanish, write in Spanish. If they speak Polish, write in Polish.
Write a message. Hit send. It appears on their phone. That simple.
